Drive Auto: GARF Testimonials
TV positively impacts all points within the purchase funnel. This was the result of a study within the automotive marketing industry which showed that broadcast TV remains on the top influencing avenues for consumers. Exposure on TV reaches 80% of the population of the US, raising awareness and consideration among the consumers. TV can impact “that word-of-mouth” type of marketing that is so hard to measure and can be a more dominant method than competing with the ad clutter of social media (Facebook, Twitter, Instagram, Google+, Youtube, etc.)
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