Integrity Investments: Logo Design

Potenza Creative re-imagined a new brand for Integrity, a registered investment advisor firm in Lafayette, La.


The concept: bull market; optimism. The challenge: using a cliché idea. Our team of creatives thought the best way to go about the concept was to actually use a cliché, and making it work. And they did. Kind of like mythology where constellations dictated shapes to the early astronomers and philosophers, we combined the rising graphics with a bull in motion to suggest optimism or “always upward”.