Integrity Investments: Logo Design
Potenza Creative re-imagined a new brand for Integrity, a registered investment advisor firm in Lafayette, La.
DETAILS
The concept: bull market; optimism. The challenge: using a cliché idea. Our team of creatives thought the best way to go about the concept was to actually use a cliché, and making it work. And they did. Kind of like mythology where constellations dictated shapes to the early astronomers and philosophers, we combined the rising graphics with a bull in motion to suggest optimism or “always upward”.
![](https://potenzainc.com/creative/wp-content/uploads/sites/6/2015/12/Potenza_logo_black.png)
![](https://potenzainc.com/creative/wp-content/uploads/sites/6/2016/04/integritybw.png)
![](https://potenzainc.com/creative/wp-content/uploads/sites/6/2015/11/b4caed_933217b73d5e4096b65fa6e84573040e.png)
![](https://potenzainc.com/creative/wp-content/uploads/sites/6/2015/11/b4caed_b2d62a651c3340b58ea9149bc630db6f.png)
![](https://potenzainc.com/creative/wp-content/uploads/sites/6/2015/11/b4caed_b65c4834e099466da33cf66b848b50a5.png)