master | Potenza Inc

Background Information

Organization or Website Name

Describe What You Do

Target Audience (s)

Primary Industry

Existing Website

Yes
No

Value Proposition: Why Should a Client / Customer / Fan Choose Your Organization?

Competitors (List any Direct or Indirect)

Website Goals & Features

Overall Site Goals (Check All That Apply)

Awareness About Your Organization
Marketing / Sales Tool / Capture Inbound Leads
Sell Merchandise and / or Products
Start a Free Trial
Schedule Demo
Opt-In For E-book or Video
Book Appointment
Donate
Volunteer

Special Features Needed (Check All That Apply)

Other Special Features Needed (Please Describe)

Social Media Integration Needed

Facebook
Instagram
YouTube
LinkedIn
Pinterest
Yelp
Twitter

Other Social Media Integration (Please List)

Visual & Verbal Style

Visual References: List Any Sites That You Like

Describe Why

Do You Have Any Thoughts of Site Colors

Site Voice: If Your Site Was A Character, Which of The Following Best Describes It?

Friendly & Warm
Smart & Witty
Irreverant
Salesman
Informative & Knowledgable

Pages Needed (Site Map)

List All Pages Needed For Site

Outline What You Would Like On Each Page (Please Be As Detailed As Possible)

Content

Copy: (Check All That Apply)

Transfer From Old Site
Client Will Write / Provide
Potenza Will Write Copy

Photography: (Check All That Apply)

Client Will Provide All Photography
Photography From Old Site Will Be Used
Stock Photography Package
New, Custom Photography Needed

If Custom Photography Is Needed, What Kind (Where?,Who?,What?)

Videos Needed: (Check All That Apply)

Client Will Shoot / Provide Videos
About Us Videos
Annamated Explanatory Video
Custom Video (Ex. Brand, Character, or Lifestyle)
Video Loop For Splash Background

Hosting

How Do You Want Hosting Handles?

I'd Like Potenza to Set Up & Maintain My Hosting
Already Have Hosting Provider

If You Already Have Hosting Provide Username / Password

Domain (Site Address)

Needs:

I'd Like Potenza to Set Up & Maintain My Domain
Already Have Domain Provider

If You Already Have Domain Provide Vendor, Username / Password

Site Insurance: Security, & Software Updates

Our service package insures your site stays safe and protected from viruses, and software remains up-to-date and running smoothly.

Yes We Need The Service Package

Yes
No

Analytics

Do you need to track any of the following metrics?

Site Visits
Email Leads
Walk-Ins
Site Drive Phone Calls
Time on Site

Search Engine Optimization / Local Listing

SEO Search Engine Optimization Setup:

Yes
No

Business Power Listings:

Yes
No

Terms of Service

By Entering Your Initials below, Potenza agrees to perform the chosen services for the client. Client agrees to pay 1/2 of chosen services up-front and 1/2 upon completion. Deposit is non-refundable. Any work done beyond the allocated hours will be billed at $100 per hour. This agreement will terminate upon completion by Potenza of the services required by this agreement. Any agreed upon ongoing services such as search engine optimization, or analytics dashboard will be charged monthly.

Enter Your Initials

Date

Phone

This field is for validation purposes and should be left unchanged.

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