April 3, 2018 — Lafayette’s Potenza, a full-service 360 marketing firm, has won a prestigious, nationwide marketing software award.

Potenza, an Inc. 5000 fastest-growing company for four straight years. has won a 2018 AWA Award  (Automotive Website Award) in Marketing Automation for its 360° Platform.

Potenza CEO Frankie Russo expressed excitement about the honor, edging out some of the nation’s most cutting-edge marketing software developers.

“We’re thrilled to win such a prestigious award and to be recognized as one of the top marketing software firms among our peers,” said Russo.

“This award says a lot about our commitment to finding cutting edge, data- and software-based solutions for our customers, and about the great people at Potenza and the power of teamwork,” said Russo, who started Potenza with his brother, Giorgio Russo, barely a decade ago.

Software products nominated in the Marketing Automation category, a new category in 2018, have helped eliminate the guesswork out of marketing for dealers.

Potenza’s  360° software greatly improves three key areas for the dealer — multi-touch attribution and KPI tracking, automining, and inventory-driven advertising — combined, these tools help dealers measure the efficiency of their marketing efforts, identify where they get their best ROI, and better match customers’ needs with a dealer’s inventory.

The power of data and third-party marketing platforms is leveraged to automate advertising efforts, publishing hundreds or even thousands of real-time, automated advertisements that will be relevant to the consumer.

The 360° algorithms are constantly mining a dealership’s customers, sales, and inventory data in order to match customers with potential sales opportunities.

“This platform saves dealers time and money and, most importantly, helps improve customers’ experience while shopping for a vehicle,” said Russo.


This year, the AWAs took place on March 22nd, 2018—the night prior to the start of the National Automotive Dealers Association Convention. The Aria Resort & Hotel Las Vegas hosted the award show which presented dozens of awards to the best website and technology products on the market for car dealers, and one individual. Throughout the rest of the convention, car dealers can learn more about PCG Companies by visiting Booth #2192C at NADA. For more information about all the winners of the AWAs, please visit http://www.awa.autos.