The “Art and Science of You” was posted during Festival International in Lafayette, the biggest arts and music festival in Acadiana which hosts over 400,000 visitor a year.

The concept was to embrace the art behind aesthetic and the science behind surgery and the fact that these surgeons and not your “regular” surgeon — they are artists. The strategic planning and posting of this banner allowed for it to be seen by the locals and large mass of festival visitors which rendered to be of optimal visibility. The model is an actual patient!