American Sports Network: Logo Design

Potenza Creative was asked to re-imagine a new brand for American Sports Network (ASN), a national TV network that televises multiple NCAA Division 1 college sports conferences.


Besides televising games, ASN provides analysis from the game’s top experts, delving into the human side of competition and shows the best of today’s student-athletes. Our aim was to start with the concept of “competition” but end with an icon that also represented unity symbolizing the experience we all share as fans of sports culture.

We used a shield to represent the “defense” in competition while also using the American red, white and blue symbolism to represent what unites the divided conferences and show what we all share as American sports fans.