Bayou Biscotti: Logo Design

Potenza Creative crafted a new brand for Bayou Biscotti, a new brand of gluten-free and vegan baked goods.


Bayou Biscotti’s owner approached us with a simple idea in mind: to reflect her Cajun roots and her love for music. The challenge was more creating a noticeable brand of gluten-free and vegan goods in a Cajun market than transferring music and heritage into the logo but our dedicated team crafted just the right solution.

A pale blue to represent the Louisiana sky and its wetlands in a sort of distressed pattern that reminisces the old bayou houses serve as the background of a washboard with spoons to rattle on. Fun, simple and definitely Louisiana proud.