Drive Auto: Capital Campaign

Potenza Creative developed an ad campaign for Drive Auto, an ad solutions and automotive ad technology platform for dealerships of all makes and sizes.


The campaign centered around Drive Auto’s three main objectives that consisted on: training the nationwide sales teams; build brand awareness and loyalty to consumers and dealerships; raise capital and garner investment support (after test marketing). To translate the objectives into a an effective form of awareness and marketing we developed an engaging, dynamic and informative website that featured another important part of the campaign, their catalog. The catalog was executed for digital download but we also developed a physical catalog for presentations.