Fusion Fit: Logo Design

Potenza Creative crafted the new brand for Fusion Fitness, a unique and innovative gym that focuses on new approaches to fitness including one-of-a-kind classes and routines.


They were looking for something that reflected their name and that reflected their innovative approach to fitness in a simple and clear design. They had a vision so we simply refined and completed was was missing in their vision, while making sure their vision was honored.

We blended their color scheme to create the illusion of fusion and creating a fresh and modern take on blue and green. The typography was part of their vision so we accommodated to their request and created a fun, clear and approachable design that was not exclusive to male nor female audiences.