Mario Industrial Hose Innovations: Logo Design

Potenza Creative designed a new brand for Mario Industrial Hose Innovations, one of the industry’s most respected and reliable manufacturers of top quality industrial hose fittings and related products in Louisiana.


When we began our concept development, the challenge was to come up with an icon that could relate to the company and that was also creative enough to become memorable and iconic. We started with the name and studying some shapes and forms of some of the products they offer and landed on a favorable merge of shape, letter and form.

The result? A three-dimensional contour of a hose that deciphered the “M” that now marks the company’s brand in gold, the color of their materials.