Southern Style Outfitters: Logo Design
Southern Style needed a new brand for their boutique to create awareness and distinct themselves from their housing facility, Ranch Outlet.
DETAILS
Southern Style Outfitters focuses on upscale clothing while being housed within a facility that also houses outdoor gear and supplies was a bit confusing for the customers. We took on the Southern Style logo and refined it to reflect their upscale collection while keeping it simple and approachable to all audiences.
![](https://potenzainc.com/creative/wp-content/uploads/sites/6/2015/12/Potenza_logo_black.png)
![](https://potenzainc.com/creative/wp-content/uploads/sites/6/2016/03/southernstyle.png)
![](https://potenzainc.com/creative/wp-content/uploads/sites/6/2015/11/b4caed_933217b73d5e4096b65fa6e84573040e.png)
![](https://potenzainc.com/creative/wp-content/uploads/sites/6/2015/11/b4caed_b2d62a651c3340b58ea9149bc630db6f.png)
![](https://potenzainc.com/creative/wp-content/uploads/sites/6/2015/11/b4caed_b65c4834e099466da33cf66b848b50a5.png)