Southern Style Outfitters: Logo Design

Southern Style needed a new brand for their boutique to create awareness and distinct themselves from their housing facility, Ranch Outlet.


Southern Style Outfitters focuses on upscale clothing while being housed within a facility that also houses outdoor gear and supplies was a bit confusing for the customers. We took on the Southern Style logo and refined it to reflect their upscale collection while keeping it simple and approachable to all audiences.