Sweet Crude Rum: Billboard Campaign

“Doesn’t really taste like oil” was the slogan for Sweet Crude Rum. Why would it taste like oil? Not because it is made out of oil, but it is based around the concept of petroleum containing higher levels of sulfur that is actually called sour crude oil. Sweet crude oil contains smaller amounts of hydrogen sulfide and carbon dioxide. Just as your curiosity may have sparked, it was our aim to also spark the curiosity of 20,000 viewers.