When Taco Milagro approached us to design their brand they had one main goal: to represent their authentic street-style menu with a fine-dine appeal.


We understood their plea and went back to their roots. Milagro is Spanish for “miracle” so we took that spiritual association and transferred it into something that would appeal more to the millennial generation. We took the traditional “dia de los muertos” emblem of a skull to reflect the spiritual nature of the name but kept it fresh and dynamic while still showcasing the authenticity that is so important for their owners.